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What the L.A. Sol demise can teach us about MLS

I never want to come across as an MLS apologist when I write about the business of soccer.

At times, it may seem that I'm going easy on Major League Soccer. On the other hand, there are times when I’ve blistered the league bosses or taken the whuppin’ stick to individual clubs. Suffice to say, there are some people in MLS offices who just wish I’d spend more time with my Bon Jovi cover band and less time tanning fannies around soccer’s top tier.

Still, I do try to take in the bigger picture when it comes to professional soccer in the United States. I try to introduce some nuance into the conversation, to add some context to the discussion and never drift too far from the inherent peril in the enterprise.

For supporting evidence of why that approach is necessary, see the unfortunate news out of Los Angeles yesterday: the highly successful L.A. Sol of Women’s Professional Soccer has folded.

Is this the first domino to fall in the demise of WPS? We can’t say just yet. Let’s hope not.

But as I’ve written before and said many times on radio, TV and podcast interviews, league startups are terribly difficult, a long slog along a road full of hazards. Have you seen The Road?  Picture MLS and WPS (and WUSA about 10 years ago) as the grim-but-determined father and son, walking a long and treacherous road, one full of unspeakable peril, one that requires cautious navigation – and a certain faith that something better is waiting in sunnier points South.

I hate that WPS is already negotiating such a growing pain – but it’s hardly surprising. Here are words I wrote a year ago concerning the WPS launch:

“What we're talking about is real-world economics and market factors. There's a harsh reality when it comes to upstart professional leagues in any sport in the United States: It's a brutal slog.

Star-divide

I wrote about how the history of domestic sports – not just soccer, but all sports – is littered with the corpses of failed leagues. You can read the entire piece here. Or I’ll just boil it all down in the following paragraphs from that piece:

“The bottom line here is a double whammy. First, launching any professional sports operation is problematic. No one can doubt American football's popularity here, right? And yet the landscape is littered with corpses of failed football startups. XFL, anyone?

The USFL debuted in 1983 and did manage to paddle out beyond the channel. But it was soon beached, foundering beneath the weight of massive losses. Baseball's domestic popularity is undeniable. And yet a poll just showed that 60 percent of baseball fans weren't interested in the recent World Baseball Classic, which underscores the difficulty in building awareness or interest in events with little history or brand equity.

Now marry all that with professional soccer's historic struggles domestically, and with women's leagues' struggles specifically. Even if WPS gains traction, any number of gremlins could undercut the effort: players' union pressures, rampant competition for entertainment dollars, unforeseen expenses, etc. Those are just the known unknowns. What about the unknown unknowns?

The sharpest sword today, of course, is the staggering economy. Luring ticket buyers is tougher. Corporate penny-pinching could dry up sponsor dollars. And market maladies could destabilize ownership or recalibrate tolerance for losses.

There are very highly placed officials in the domestic soccer establishment who share the same concerns -- although it does them no good to be on record about it. Suffice it to say, they want WPS to succeed but recognize the perilously slim margins.”

What does all this have to do with MLS?

People who criticize MLS typically do so without the bigger picture in mind. One of our fellow bloggers at SB Nation likes to beat on MLS and its marketing flaws. His opinion is every bit as worthwhile as mine – I just don’t happen to agree in many cases.

No decision in MLS can ever be made in a vacuum, without carefully factoring in the larger economic ramifications.  It’s easy to coach from the grandstands when it comes to the business side of the sport. We can all moan and groan and insist they are doing it all wrong. We can all be certain that we know a better way.

If we’re wrong, well, no worries. We just text message a friend and meet him for the Thai buffet down the street. I’m getting hungry thinking about it right now.

But if MLS officials fail to calculate correctly – well, they just find themselves in the graveyard next to the L.A. Sol.   The stakes are slightly higher, to say the least.  So calculations must be calibrated as such.

Here’s a prominent “for instance:”  So many well-intentioned fans want MLS to spend more lavishly on salaries. Great.  I’d love to see Thierry Henry or Rutgerus Johannes Martinus van Nistelrooij (you know him as Ruud van Nistelrooy) in an MLS uniform.   But spending willy-nilly doomed another men’s pro soccer league at another time.

That’s just one example of many.

This is chess, not checkers. In fact, it’s chess played with a bunch of Rubik’s Cubes. It’s tough stuff with lots of moving parts. 

When we all start hollering about how MLS should do this, or how MLS should spend for that or how MLS has it all wrong, we should all remember H.L. Mencken’s wise words: “For every complex problem, there is a solution that is simple, neat … and wrong.”

Short of that, we can just think about the L.A. Sol.

0 recs  |  Comment 10 comments

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Sad new for women's soccer...

I’m afraid that this is the beginning of the end for this women’s league. Which is too bad, as there are new teams that are starting up this year that will have good attendance, Atlanta being one. But without the anchor, the ship will drift over the horizon, never to be seen again…

Chad the Ref

by Chad the Ref on Jan 29, 2010 12:11 PM EST reply actions   0 recs

Not only soccer

I think what happened to the AFL (arena football league) is a clear example that things can look healthy on the outside but behind the scenes there can be trouble brewing. I think the WPS is unfortunate to have launched when the overall economy was down, and I do think without the huge names of Women’s soccer 5 years ago they are battling for a real “poster child” to lead the way. I hope it all works out for them.

I don’t think that MLS does everything wrong by the way, I just think they have missed some great chances and as I said today I think the league is in a much better place because 10 years ago they hired Don Garber. He guided us from the edge of failure to the edge of mainstream success, I just question if he is the guy to take us the rest of the way.

I agree 100% that MLS is on a tightrope that is hard to balance, while big names can bring big attention and press releases, they demand huge paychecks. I like the current move slowly pace that MLS has taken, and when the crowds and revenue allow for more highly paid players then great, bring them on, but until them I would rather watch quality players develop and play for the love of the sport.

by denz on Jan 29, 2010 2:49 PM EST reply actions   0 recs

how'd ya know...

… i was talking about you, Denz? … this is where I would insert a smiley emoticon. but i hate those damn things, so i won’t, but know that i still love ya, man!

by Steve Davis on Jan 29, 2010 3:02 PM EST up reply actions   0 recs

Because I am a cynic

at least when it comes to MLS, I really think Don has been great over the last 10 years, but the thought of him making 3 million a year to run a league when teams are for the most part losing money still is a bit of a leap for me. I still can’t get over him saying 3 different things on the same topic to 3 different groups in Seattle, say what you mean and mean what you say.

by denz on Jan 29, 2010 3:29 PM EST up reply actions   0 recs

Team's losing money

Only through creative accounting

They ignore the millions per year that each team makes from their share of SUM

I am not a Supporter
I am not a Fan
I am a Sounder
Sounder At Heart

by Sounder At Heart on Jan 30, 2010 2:58 PM EST up reply actions   0 recs

Umm really?

I would challenge that SUM has paid out a pittance of their incoming revenue back to teams, in fact I believe the amount paid out to teams has been 2-3 million and most of that has come from the income created by franchises being sold. I would love to see MLS and SUM open their books for some review, but not going to happen with “the Don” controlling both organizations.

by denz on Jan 31, 2010 7:08 PM EST up reply actions   0 recs

Supposedly every team is a shareholder in SUM

take the 400,000 seats that they are going to sell for Mexican National team matches, and the TV revenue from those as well.

And I don’t think the problem is Garber with the closed books, that’s just a fact that they are not a publically held entity and the MLS Players Union is too weak to demand a share of revenue to determine what the Cap is for a given year (as occurs in MLB, NFL, NBA and NHL)

I am not a Supporter
I am not a Fan
I am a Sounder
Sounder At Heart

by Sounder At Heart on Feb 1, 2010 1:13 AM EST up reply actions   0 recs

wps

it saddens me to see the sol go. i wonder what will happen with their players. maybe a draft of the other teams? i hope the league can stick around. these athletes deserve a place to play.

by unclebp on Feb 1, 2010 12:06 PM EST reply actions   0 recs

they did a draft

They held a draft to allocate the players out to other teams in the league. I am not sure anyone picked up Marta as her $500,000 salary is huge for a league with teams already struggling in the red.

by denz on Feb 1, 2010 12:10 PM EST up reply actions   0 recs

the draft

http://www.womensprosoccer.com/la

it’s gonna be on feb 4. here’s the draft order from the article.
 Round 1
1. Atlanta Beat
2. Philadelphia Independence
3. FC Gold Pride (Bay Area)
4. Chicago Red Stars
5. Boston Breakers
6. Sky Blue FC (NJ/NY)
7. Washington Freedom
8. Saint Louis Athletica

Round 2
9. Saint Louis Athletica
10. Washington Freedom
11. Sky Blue FC (NJ/NY)
12. Boston Breakers
13. Chicago Red Stars
14. FC Gold Pride (Bay Area)
15. Philadelphia Independence
16. Atlanta Beat

Round 3
17. Atlanta Beat
18. Philadelphia Independence
19. FC Gold Pride (Bay Area)
20. Chicago Red Stars
21. Boston Breakers
22. Sky Blue FC (NJ/NY)
23. Washington Freedom
24. Saint Louis Athletica

salary issues aside…there are several great players to be had. the teams at the top of the draft have a great chance to get better and compete for the title.

by unclebp on Feb 1, 2010 2:54 PM EST up reply actions   0 recs

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