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A skeptics' rules for the transfer Silly Season

Frank Lampard to MLS? Sure. So long as he's willing to accept a massive pay cut. He knows about that, right?

I may not have been the first journalist to coin the term "Silly Season" as it relates to soccer’s global transfer market. But I’d like to think I help add it to the current domestic soccer lexicon, making liberal use of the term as far back as five years ago.

Either way, here we are. The secondary transfer window is about to open in January (the "primary" window falls in the summer). And, as always, one of the first pages in the global agents’ playbook is to dangle MLS as an option, confident that a strategically set brush fire will metastasize into a full-blown transfer rumor wildfire, spread by the blustery winds of the internet, unimpeded by overwhelmed journalists who simply cannot tame every one of these rumors.

That’s why I have always said the same thing about transfer speculation: tap me on the shoulder when someone signs on the dotted line. Then I’ll begin any needed analysis, weighing the ins, outs, connections, consequences, repercussions, etc.

Lately, we’ve heard Nikolas Anelka, Alessandro Del Piero, Didier Drogba, Frank Lampard and others, all engaged in some degree of MLS consideration. (If you’re into this stuff, the best way to keep up is through MLSSoccer.com’sRumor Central. The guys who put it together are smart enough to add some context, and they can eliminate the most absurd of the claims, at least.)

Me? I’ll stay rigidly rooted in my skeptical stance. For those uncommitted to such a doctrine of distrust, you might consider the following two points before you buy into the next ill wind of transfer conjecture. Does the player involved … :

A) … Understand that not every big shot who steps off the European field can dock his soccer yacht in New York or Los Angeles? Truly, what percentage of player transfer rumors from Europe are linked to the Galaxy or Red Bulls? I’m putting it at 60 or 70 percent. Well, here’s the deal: there are six Designated Player slots total for those two clubs. And at the moment, I see only one or two that might be available. You do the math.

Star-divide

B) … Understand that they cannot command the wages currently being gathered in Europe? I keep saying that all these guys say they want to play in the United States … until they figure out what that pay check will actually look like. Everyone sees the salaries commanded by David Beckham, Thierry Henry and perhaps a couple of others. But they seem to forget that they aren’t David Beckham or Thierry Henry. Heck, most aren’t even "a couple of others."

Take Lampard, for example. He actually might be and "other," someone with enough marketing umph and playing ability to command a top MLS wage.

The Chelsea man, who is 33 years old and no longer an automatic first-team selection at Stamford Bridge, and therefore the subject of abundant transfer guesswork, will earn about $11 million is salary this year. He won’t make anything close to that in MLS. The Galaxy would surely pay Lampard well – but that’s "well" relative to Major League Soccer’s frugal salary structure. Consider that Beckham, Landon Donovan and Robbie Keane made a combined salary of about $12 million last year. And most of that was for Beckham, global soccer’s most iconic, most highly marketable figure of the last decade.

Lampard would probably fetch close to Keane-type wages, about $3 million. Now, that’s not bad money, especially since so many people in our land are one missed paycheck from hunting neighborhood squirrel make the nightly soup. On the other hand, $3 million is not quite $11 million, now is it? Even I can see that.

So Lampard and others like him must make tough decisions. They can take a huge pay cut and play here. Or they can take a hefty pay cut and play elsewhere in their homeland. (Lampard, for instance, would surely be welcomed tomorrow at 14 or 15 EPL sides.) Or, they can use the Anelka route and take their turn in the Asian money grab.

Point is, they may change their tune about playing in MLS; the lottery tickets aren’t being cashed in here.

And they have to understand that playing in MLS might mean kicking it in Denver or Dallas or D.C. Nothing wrong with any of those places – but they aren’t New York or Los Angeles.

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world football media

World football media has really deteriorated. The Internet in particular has made it alot worse I fell alot if times that I feel like I am read the national enquirer. Rumors pop up then the following day are replaced with an equally more absurd rumor. Sbnation does seem to have some great coverage but media sources around the world will fabricate rumors and stories everyday.

by realfootballer on Dec 14, 2011 4:22 AM EST via iPhone app reply actions  

I wonder

how different the salary really is when you consider tax differences between the UK and California. Still pretty large, but not an $8 million gap

by RyanC on Dec 14, 2011 11:29 AM EST reply actions  

that's a fair point

but as a freelance journalist, i have a natural aversion to dealing with any and all tax interests and implications. i’m a know-nothing on these matters!

by Steve Davis on Dec 15, 2011 12:40 PM EST up reply actions  

I wonder how much AEG

could make a star out of Lampard (or whoever) in the US? Remember the first quotes on Beckham’s salary? Something like $25 mil a year. Which was moronic. Except that Beckham has made more than that each year through his endorsements. Of course he’s Beckham, already the global superstar, even in the US. Can AEG figure a way to throw a few more million at Beckham’s replacement through endorsements? That said, seems like they could do the same for Keane

by musamonster on Dec 14, 2011 1:34 PM EST reply actions  

If only LA had two teams

both with billionaire owners. Oh… wait…

by musamonster on Dec 14, 2011 1:36 PM EST reply actions  

This is probably a really dumb question

But what was it that turned David Beckham from player to brand name? Was it the spice girl marriage? Fashion stuff? I know he is one of the great players of his generation, but I don’t quite understand why he is a household name even to non-soccer watchers, and guys like Ronaldo or Messi are certainly known in soccer circles, but don’t have the universal recognition that Beckham has.

by chrisperry1983 on Dec 14, 2011 3:29 PM EST reply actions  

Beckham

It is a combination of looks and skill. Plus he is from Britain ad played their (same reason Rooney is so popular). The move to the U.S. helped make the brand and the media obsession.

I think Ronaldo and Messi are known out of soccer circles as Ronaldo has his good looks on the cover of GQ in the states. Messi was nominated for time person of the year and plus hes messi.

by realfootballer on Dec 14, 2011 6:53 PM EST up reply actions  

All of the above

England, Spice Girl WAG, Man U, great looks … a lot of things have to come together to create a brand monster like that

by Steve Davis on Dec 15, 2011 12:42 PM EST up reply actions  

How dare you

make a Yacht reference and not mention the Sounders. I was so furious I just spilled my champaign and knocked my caviar overboard. Now I will buy all of those players out of spite. #thouughtsfrommyyacht

-Ben R.

by reesebw on Dec 15, 2011 12:34 AM EST reply actions  

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