MLS, Twitter and viral brilliance: #MLSScheduleIsLateBecause …

Every now and then the digital media world delivers, big time. So it was this morning in a bit that was nothing short of brilliant because it was fun, spunky and spontaneous and because it was anti-establishment without making a federal case of it all.

Fast background: Major League Soccer’s schedule finally (finally!) came out today, just four and a half weeks before the first kick.

MLS fans on Twitter took the opportunity to do a little kicking of their own, poking fun of the league’s inability to get that doggone thing out any quicker. So the hashtag #MLSScheduleIsLateBecause was born. And the beTwittered fans let fly, making viral gold of it all.

Lots of insider stuff. WAY inside. Hell, I didn’t understand a couple of them … but they still made me giggle.  Lots of pregnancy jokes – you know, “late…”.  A few really mean-spirited ones. (Some people needed to be hugged more as kids, clearly.) The usual scattering of jack-wads who don’t like soccer and took the opportunity to unfurl their old “nobody cares” flags … despite the fact that #MLSScheduleIsLateBecause was trending worldwide on Twitter. Anyway, it really was delicious stuff.

Check it out. Here’s the best of the lot …

#MLSScheduleIsLateBecause …  the college volleyball game that came on first went into OT

#MLSScheduleIsLateBecause … MLS is just waiting for 19 Entertainment's approval...

#MLSScheduleIsLateBecause … it got de jong'ed

#MLSScheduleIsLateBecause … they tried to find it on MLSnet.com

#MLSScheduleIsLateBecause … it's blacked out in your market

#MLSScheduleIsLateBecause … Becks is bringing it back with him from England

For MANY more (probably too many more), click on …

#MLSScheduleIsLateBecause … @thesoccerdon trusted @MLS_Insider and the staff to put it out, but they are too busy playing Guitar Hero. RIP.

#MLSScheduleIsLateBecause … it met a chick on craigslist offering massages, hasn't been seen since...

… David Beckham wants all the games played in England

… it had a late night with @KimKardashian (again)

… They're trying to find an way for TFC to make the playoffs. We may be waiting a while.

… Landon Donovan broke up with it, but still remains awkwardly best friends with it.

#MLSScheduleIsLateBecause ... the league administrators are still frozen from attending the MLS cup in Toronto last fall.

… david beckham used the back of it to write that story about rescuing the stranded motorist.

… it was stuck on Lake Shore Drive.

… the first rule of MLS scheduling is you talk about MLS scheduling

… @MLS_Insider forgot to hit "send"

#MLSScheduleIsLateBecause … they let a woman do it (– a fake one from #AndyGray)

… Charlie Sheen 'ingested it'

… Charlie Sheen smoked it

… Charlie Sheen went on a 36 hour coke binge with it.

… the league asked Chad Barrett to finish it and, well....

#MLSScheduleIsLateBecause … they were waiting for Thierry Henry to give them a hand with it #getit #hand

… Seattle is still trying to invent something better

… they are waiting for David Beckham to give them his available dates.

… the press conference is being broadcast using Silverlight

... it was discovered to be on an unapproved trial at Celtic

#MLSScheduleIsLateBecause … their dot-matrix printer went offline

… because Christina Aguilera forgot!

… the Democrats are stalling it in the Senate.

… the GOP is stalling it in the Senate.

… Fox News denounced it as un-American...

#MLSScheduleIsLateBecause … it wanted to train overseas in England instead of with the LA Galaxy

… chuck norris wanted it that way...and nobody argues with chuck.

… it was delivered to Pizza Hut Park, and no one was there to sign for it.

… It's with Kevin Payne on a scouting trip to the Argentine 2nd division.

… needs time to get over his nasty Super Bowl hangover

#MLSScheduleIsLateBecause …  Lindsay Lohan stole it.

… Lindsey Lohan was just "borrowing it".

… the hippies in the NW want to be more spontaneous and not live by rigid schedules

… John Terry banged it

… it's just cool like that. Only losers show up to a party on time

#MLSScheduleIsLateBecause … it drank too much prune juice and now... well... 'nuff said.

… Andy Gray keeps Sexually Harassing it.

… they're still catching up on watching last season episodes of #Glee.

… everyone is still in shock at how bad the Superbowl halftime show was

… Drew Carey sold it on The Price is Right.

#MLSScheduleIsLateBecause … It was in the same folder as "New Stadiums for New England and DC United"

… @TaylorTwellman is doing the announcement but is stuck in his tiny shirt again

… they're considering a 3-6-1 playoff format

… Graham Poll just gave it a 3rd yellow card

… it's been rebranded as SportingScheduleMLS.

#MLSScheduleIsLateBecause … Dema broke its leg

… sepp blatter sold it to qatar.

… Robert Green dropped it

… Canadian daylight savings is different from US Daylight Savings.

… they forgot about Philadelphia again.

#MLSScheduleIsLateBecause … Jack Warner didn't get his cut.

… they are still investigating the powers of Schellas Hyndman's "butter leather" jacket

… Becks wants to extend his Tottenham training stint for 1 more hour.

… There's a World Series of Poker broadcast that went long right before it.

… beautiful soccer specific stadiums are still coordinating being rented out for concerts.

#MLSScheduleIsLateBecause … an MLS ref added too much injury time.

… Ticketmaster can't figure out how to sell a two game pack.

… Brett Favre took a picture of it and now nobody wants to touch it.

… they are waiting for Wikileaks to release it first.

… Henry and Marquez can't decide on what day of the week they will both show up to play

#MLSScheduleIsLateBecause … Abbey Okulaja added 2 weeks of extra time.

… no matter how much they want to, they just can't release it. Damn middle age blood pressure pills!

… No one can figure out what channel Telefutura is in SLC...

… they only budgeted $90,000 to spend on having it formatted for the website.

… Chelsea has yet to pay it's £50 million transfer fee!

#MLSScheduleIsLateBecause … Seattle facing Portland 11 times isn't going to play well elsewhere...

... Jürgen Klinsmann wants full control of the program.

… Ricky Gervais hurt its feelings.

… Julian Assange stole the only copy, and he's like busy and stuff...

… they may still have ANOTHER draft

#MLSScheduleIsLateBecause … Osorio lost the notebook he scribbled it in.

… not enough people have bought the #groupon for it yet

… It chose the pat down

#MLSScheduleIsLateBecause …  @thesoccerdon got distracted reading all of the Tweets on the #MLSScheduleisLateBecausehash tag.