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Another MLS stadium, another chance to honor Lamar Hunt

A rendering of the Houston Dynamo's new grounds

Every time a shovel goes into the Earth for the purposes of a professional soccer stadium, everyone should stop and take a minute to honor the late, great Lamar Hunt.

I’m thinking about this today because Houston just announced the long-awaited ground breaking for its new facility in downtown Houston, just down the way from Minute Maid Park. I was at a local pub before the MLS All-Star game last summer, a Dynamo-friendly place located roughly halfway between the baseball field and the site of Houston’s new $110 million facility. The area is a little rough, but just in a blue-collar way, not in a menacing, you-might-get-cut way.

Long story short, I think this place (good renderings and more info here) will make the Dynamo even more successful than it already has been while as a tenant at the University of Houston. (Which, by the way, is not exactly in an area of gabled estates as it is.)

So, here are the two connections with Hunt:

First, everyone should always remember what a tremendous leap of faith Crew Stadium was.

I guarantee you that in 1999, when the Hunts opened Crew Stadium as the country’s first, major professional soccer stadium, nobody was thinking 12 years down the road that 12 or 13 dedicated MLS soccer stadiums would rock the country. Hunt had already lost oodles and oodles of money, and yet here he was sinking another $30 million or so into a stadium, propped up only nothing more than faith in the league.

(Hunt once told me he never talked about how much money he lost in soccer, just as he never talked about how much he made or lost in other financial interests. He simply thought it was impolite to talk about his money. He was a really genuine soul that way.)

Later, Hunt would develop FC Dallas’ grounds for another $80 million-plus. So, Houston’s new park, the renovated PGE Park in Portland, Sporting KC’s new grounds, etc., are all branches off the Crew Stadium tree, so to speak.

Here’s the other reason everyone needs to thank “Uncle Lamar,” as some fans affectionately know the man:

Star-divide

The facilities in Columbus and Dallas aren’t perfect. Far from it. But every stadium built today benefit from the lessons learned. Not just from a design standpoint, although that’s a major factor.

They also benefit from the teachings on location, on what works and doesn’t work.

I don’t beat up on FC Dallas for the location of its stadium – 23 miles north of downtown Dallas.  I know a lot of people do, but I don’t. Lord knows I’ve beat up on that organization for some of its operational choices since opening the grounds in 2005.  But that’s something different. Frankly, it’s unfair to dog the Hunts for their choice of spots; it’s important to understand a little of the history here.

There was such a tremendous land deal available in Frisco at the time. And “the time,” in this case, was a tremendously tenuous moment. The deal was being negotiated in 2002 and 2003, when there was barely an MLS. Seriously.  The league was perilously close to folding in 2002. And yet there was Hunt, still showing amazing faith in it all, still building at the cost and risk of millions. He was able to risk a few million less by going to Frisco rather than someplace closer to the urban core.

Once built, everyone soon realized that it was simply too far from the city. The fact is, somebody had to push the outer boundary. Somebody had to determine, exactly, how far a club could venture in search of inexpensive land, and still be viable to the inner core.

So now we know. Twenty-three miles is too far. FC Dallas is doing the best it can to deal with it.

Sure, it’s easy in hindsight to admonish the Hunts for their selection of locations. But it’s not fair.  They may have suspected that it was better to be closer to the city, but they certainly weren’t armed with all the evidence we have now.  In the absence of that evidence, and given the tenuous situation of the day, the calculus of the decision was wildly different than it is today.

That’s why Houston is building downtown. The evidence looks clear now.  But someone had to pay the price to acquire that evidence.

Good luck, Houston. Your stadium looks great.  And it’s OK to have a nice, sharp-edged rivalry with Dallas. But do take a  moment to acknowledge what your neighbors to the north, and its ownership patriarch, did to help you get here.

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Wow Steve. I didn’t think ANYONE could get me to look at choices FC Dallas makes with the charity that Sr. Philomena in sixth grade told me I should. But after reading this, I will not ridicule that choice of venue again. Thanks for the perspective.

"We don't care who finishes second." -- Celtic's Peter Lowrie

by Martek on Feb 4, 2011 2:33 PM EST reply actions  

Location?Location?Location?

Steve is very correct that its not fair to judge HSG for putting PHP in Frisco, it was afterall, pretty much the only option at the time. Many forget that HSG was VERY close to a deal to put the stadium in McKinney (who bailed at the last minute) which for many would have been even further away. (Uh, and let us not forget the lasting damage of the Southlake era)

But that is not my point.

Within 30 minutes of Frisco there is at LEAST 3 million people. A good product and game day experience can, and will, draw a consistent 15-18K. That is 0.006% of population w/in 30 minutes of the stadium.

Please remember that the team was in downtown Dallas for the first many years of existence and when the team sucked, the attendance sucked. When it was good, the attendance was good.

Every location is going to have its issues in a market like this. You cannot compare Houston to Dallas because they are so different in so many way geographically.

You could build a top-notch SSS on the old Reunion Arena site on the west end of downtown Dallas today, and if the team was as poor as it has been prior to last season, and the front office made as many crummy, silly and thoughtless customer service and marketing decision as they had, the attendance would suck there too.

The Dallas Stars are downtown and they’ve got terrible attendance issues this season, but the Mavericks don’t (same building btw). Cowboys Stadium and the Ballpark in Arlington are farther away from my house in Dallas proper than PHP.

I just get really tired of people blaming attendance on it being in Frisco. If you like soccer, are a fan of the club, interested in the product and know you will enjoy yourself while there, Frisco is not too far.

Because the DFW area is 9000 square miles. Everything is too far for somebody, but we all find ways to travel to those things that matter to us.

by peter Welpton on Feb 4, 2011 2:48 PM EST reply actions  

"Everything is too far for somebody"

As someone who’s spent considerable time in that area (I spent 3 months in neighboring Plano back in 2003), I always roll my eyes at folks who complain about the location of PHP. I agree that a “central” location would have been more desirable, but the northern suburbs are a massively booming area that, in ‘02/’03 still had plenty of cheap and buildable land with direct highway accessibility. Like Peter said, Arlington isn’t exactly close for everyone who calls the DFW area home, either. People will come out if they’re sold on the idea of a good, fun experience. Blaming Frisco’s position on the map lets the club off the hook for poor marketing and customer service decisions, which are the much larger issue.

by SDShields on Feb 5, 2011 9:16 AM EST up reply actions  

Location does matter

The other factors you list are why Dallas attendance is dreadful and not just bad. A great location doesn’t equal great attendance, but it can help mitigate other problems.

The other major factor in the location isn’t necessarily access to the game, but perception. For a good fan base you need more than the diehards or soccer families, you need the 18-35 year old general sports fan. MLS has a perception problem of being minor league, and a stadium in the burbs just reinforces that idea. When you are next door to NBA, NFL, and/or MLB, you become one of the big boys. That goes for the media too.

You are right however, on field success and good marketing can help over come the location disadvantage.

In regard to stadium access, Oliver Luck said it best when ask about the Dynamo stadium download. He said it isnt about being convenient to one person or the other, its about being equally inconvenient to everyone.

by GeoJock on Feb 5, 2011 10:32 AM EST up reply actions  

Attendance at the Cotton Bowl

Average attendance and team performance don’t often correlate in MLS.

In ’97, the Burn won the Open Cup and nearly made it to MLS Cup. They also had their lowest average season attendance in the pre-Southlake era.

In ’01, the Burn was a plain jane, average team. But the average attendance was the highest of all the Cotton Bowl years, discounting the inaugural year.

There are several other similar cases like this with other MLS franchises.

Presently in professional soccer in the US, team performance helps, but you have to do a lot of other things right as well for attendance to click. It’s been proven over and over again throughout the history of MLS.

by worldcupexpert on Feb 5, 2011 11:16 AM EST up reply actions  

Don't Ever Expect

MLS 2.0 and 3.0 teams/fanbases to show any respect for the blood, sweat, and treasure that MLS 1.0 teams, fanbases, players, and owners put into the league. They have no comprehension of what life was like in MLS 1.0.

Win or lose, we will always be here for you.

by johnjahafanclub on Feb 4, 2011 3:32 PM EST reply actions  

Why not

Too many of the “johnny come lately’s” need to understand the history of the league and how close we came to losing it. If it were not for Lamar and AEG, there would be no MLS, and any chance we have to honor those who gave so much to this league in the early days should be taken.

It is interesting as a fan who had tickets in 96 for the Crew, and then in 99 and 00 for the Dallas Burn, and since 05 for Real Salt Lake to remember what it used to be like and to rejoice in how far the league has come (yes I believe there is much more for them to do as well) from those first few years.

You are right that far too few know their history.

by denz on Feb 4, 2011 5:42 PM EST up reply actions  

+1

And if we don’t remind them of it, those days could return again.

by Shawn Gillogly on Feb 5, 2011 1:44 AM EST up reply actions  

Good Point

I’d like to take this moment to than FC Dallas for showing us how not to run a soccer team.

It was a bad season to talk trash but….2 trophies don’t lie :)

by fortyakers on Feb 4, 2011 9:51 PM EST reply actions  

PHP Is accessible!

…At least it was for the thousands of Dynamo fans who painted the stadium orange for last years home opener… Maybe it’s just harder to get out there from Dallas than from Houston.

by GeoJock on Feb 5, 2011 10:35 AM EST reply actions  

Frisco - Pizza Hut Park

I think you forget that Dallas is a winners city. FC Dallas has not had a good product on the field since they have been in Frisco. If the stadium was in Celina and if they had a good product people would drive.

Sidekicks played in downtown Dallas at Reunion for years and their fan base was not Latino. It was suburban moms and dads driving 15 or more miles from the suburbs to watch talented, winning and exciting games. Why isn’t this reversed now with FC Dallas playing in the burbs? Quality of product.

Hopefully, they turned the corner last season and they will see an increase in attendance. Thanks to the Hunts. They have lost more money then any group should be allowed to in soccer but you have to admire their long term commitment.

Clark seems like a class act. I actually watched him one night at a FC Dallas game help a lady who could not find her seat. He took her ticket, and directed her to her seat.

That is good stuff!

by Dallassoccer on Feb 5, 2011 11:46 AM EST reply actions  

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